Description

We record the entire range of services offered by the company. We evaluate the services according to economic, strategic and synergetic criteria. And we develop an architecture of services that is assertive in the market and can be used to open up new growth areas.

Goals/Benefits

• Answering the question: "How do we organize our offerings so that they are best understood by our customers?"
• Bring transparency to a complex portfolio of offerings that has grown over the years
• Make the company's core services and positioning competencies visible
• Aligning the offering structure to maximize market growth
• Develop a sustainable logic for organizing the range of products and services, into which future service innovations can also be conclusively integrated

Time required

• Project duration: 1-2 months
• Kickoff workshop with representatives from management, marketing and sales
• Selective interviews with selected employees and customers
• 2-hour scenario workshop and final presentation of results
• Project management