Description
We are launching the counter-program to the usual product range inflation, which can often lead to complete growth stagnation. To do this, we reactivate the assertiveness of the leader products. Mobilize the potential products in a targeted manner. Focus the product range step by step without losing sales - and realize new growth with significantly reduced complexity costs.
Goals/Benefits
- Answering the questions: "How can we grow profitably from our core business in the long term? How do we increase growth and profitability at the same time?"
- Put the company's resources back behind its strongest product
- Revitalize the natural pull effect in the marketplace
- Identify potential products at the edge of the range and develop new growth potential with focus and determination
- Shift sales step by step to the products with the strongest penetration and margins
- Focus the assortment step by step without losing sales
Time required
- Project duration: 6-18 months
- Regular assortment dynamics workshops of 3-4 hours each with representatives from management, marketing, sales, production and purchasing
- Project management